Product Packaging Design

Potli Case Serum Gift Tray

Cream terracotta hex gift-tray serum set with potli wraps and Gift Ritual. Soft Hex. callouts.

Client Potli Case

Description

Potli Case is a fictional spa-gifting house for Soft Hex — a redesigned woven hex gift tray holding petite frosted droppers with bamboo-soft caps, cream tissue nest, fabric potli pouches, and cream gift sleeve — POTLI CASE wordmark and soft terracotta label system for Glow Kumkumadi, Jasmine Soothe, Saffron Youth, Rose Replenish, Turmeric Clear, and Vetiver Soft SKUs — never Narson Group, ORDER NOW banners, phones, emails, QR, Instagram, or manufacturing chrome. We staged the full tray set as hero under bright cream-to-terracotta spa light (intentionally a different art system from Vine Glow dark-green retail hex), then floated marigold petals, jasmine buds, brass spoon, silk ribbon, and serum droplet outside the tray with exterior badges for Tray Presentation, Six Petite Serums, Potli Wrap, and Spa Gift Set so the collection tile reads as ritual gift-tray theatre, clearly distinct from vine-glow-face-serum-hex retail lineup and Drop Nest bottle systems. Soft gifting beauty storytelling only.

Brand suite Mockup presentation Wellness Packaging Cosmetic Skincare Unboxing Cosmetic FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep six-serum hex energy but DIFFERENTIATE via gift-tray presentation, cream/terracotta art system, potli wraps, and bamboo-cap petite bottles — invent Potli Case as the brand spine with Soft Hex gift hierarchy (never Narson lockups, and not a clone of Vine Glow retail staging). Outside the tray, floating flower props plus Gift Ritual. Soft Hex. lift the set into a Colgate-style enriched 1080 lifestyle poster.

Problem statement

Near-duplicate Ayurvedic serum hex refs often ship as identical dark-green retail lineups twice in one batch. The brief needed a second distinct brand and angle — gift tray vs retail hex — with redesigned soft terracotta packaging hierarchy treating the full tray set as hero, and a square 1080 enriched lifestyle poster without cloning vine-glow-face-serum-hex.

Solution

We invented Potli Case Soft Hex, rebuilt hierarchy around woven tray → potli wraps → POTLI CASE petite droppers → Spa Gift Set, and validated an exactly 1080×1080 enriched lifestyle packshot: hex gift tray as hero, floating flower/ribbon props, and Gift Ritual. Soft Hex. margin callouts outside the dielines. Packaging, skincare, and cosmetic tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Narson, phones, emails, QR, Instagram, or watermark identity; vine-glow-face-serum-hex left as the distinct retail neighbour.

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