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Tide Case Yoga Block Eva Foam Sleeve

Yoga block eva foam sleeve lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Tide Case — Yoga Ready.

Client Tide Case

Description

Tide Case is a fictional brand concept for yoga block eva foam sleeve. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Tide Case — Yoga Ready.'. No real trademarks or watermarks.

Packaging FMCG Retail

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of yoga block eva foam sleeve under invented brand Tide Case; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for yoga block eva foam sleeve; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Tide Case, built original hierarchy for yoga block eva foam sleeve, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Tide Case — Yoga Ready.' margin callouts.

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