Product Packaging Design
Payal Drift Anklet Pack
Pair of silver-tone payal anklets in retail window pack lifestyle poster with floating ghungroo beads, barefoot sandal prop, henna leaf, linen scrap and exterior callouts: Steps With Soft Chime.
Client Payal Drift
Description
Payal Drift is a fictional brand concept for pair of silver-tone payal anklets in retail window pack. We staged the product as the visual center with floating ghungroo beads, barefoot sandal prop, henna leaf, linen scrap and exterior typography 'Steps With Soft Chime.'. No real jewellery trademarks or watermarks.
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Design storytelling
From brief to designed solution
Ideation concept
Concept-only redesign of pair of silver-tone payal anklets in retail window pack under invented brand Payal Drift; lifestyle poster theatre not a barren packshot.
Problem statement
Portfolio coverage lacked a dedicated hero for pair of silver-tone payal anklets in retail window pack; briefs needed an original fictional brand and square lifestyle poster.
Solution
We invented Payal Drift, built original hierarchy for pair of silver-tone payal anklets in retail window pack, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Steps With Soft Chime.' margin callouts.
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