Lilac Trail In-Bra Pump

SKU PXRT-4618

Cool-white in-bra wearable pump lifestyle poster with floating flange sizes, cool nursing-bra fabric, ice muslin, periwinkle felt stars and exterior callouts: In-Bra Quiet. Cool Trail. Plus enriched open-frame gallery stills.

Client Lilac Trail

Description

Lilac Trail is a fictional maternal-care house for Lilac Trail In-Bra Pump: a redesigned discreet wearable electric pump with cool-white housing, periwinkle control island, LCD session readout, crystal reservoir, and ice-lavender carton — never Hush Path ivory-beige neighbours, promom, Elvie, Willow, or manufacturer chrome. We staged front and flange-back units plus carton as hero on cool lilac ice (lifestyle poster, not a comparison chart), then floated two flange sizes, cool nursing-bra fabric, ice muslin, and periwinkle felt stars outside the dieline with exterior badges for 3 Modes Soft, 8 Levels, and Leak-Soft Design. Cool clinical-pastel packaging language only — no beige-ivory studio, no watermarks, phones, emails, URLs, or YOUR BRAND placeholders. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep discreet in-bra wearable energy as the concept — invent Lilac Trail with Cool Trail hierarchy in cool white/periwinkle (never ivory-beige Hush Path neighbours). Outside the pack, floating cool props plus In-Bra Quiet. Cool Trail. lift a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

The first in-bra neighbour sat in an ivory-beige maternal world. The brief needed a second original fictional in-bra brand with a cool lilac/ice tone and a square 1080 enriched lifestyle poster.

Solution

We invented Lilac Trail, rebuilt hierarchy around LILAC TRAIL → In-Bra Pump → 3 Modes Soft / 8 Levels / Leak-Soft Design, and validated an exactly 1080×1080 cool-pastel lifestyle packshot with In-Bra Quiet. Cool Trail. margin callouts. We also shipped a 3–4 frame enriched open-frame packaging set. Neighbour brown-theme pump slugs left untouched.

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