Product Packaging Design
Rindora Dimple Zest Citrus Quartet
Four dimpled citrus-zest bottles with floating citrus theatre and Pure Citrus. Pure Press. callouts.
Client Rindora
Description
Rindora is a fictional pure citrus juice house built as a redesigned four-SKU fruit-form bottle lineup: Amalfi Lemon on sunny yellow, Coast Lime on lime green, Ruby Grapefruit on coral blush, and Ember Orange on deep blood orange — each with dimpled peel texture, angled color-matched caps, slice-window appetite graphics, teal Cold Press · No Preservatives leaf-ring seals, and original juice-droplet mascots with leaf crowns (never a chef-hat citrus clone). We staged floating lemons, limes, grapefruit, blood oranges, mint, ice, zest curls, and juice droplets outside the full quartet with margin badges for Cold-Pressed, No Preservatives, 4 Citrus SKUs, and 100% Pure Juice so the collection tile reads as warm citrus-press theatre, clearly distinct from ZestDrop identity, Formora sculptural mango/apple fruit bottles, Pressora square mini cold-press trios, Lucivra clear transparent wrap trios, Glasora photo-label clear bottles, Plinthora disc-and-gable kids juice, Frunzoo smoothie pouches, and Zelvora sparkling cans shipping in parallel.
Related services
Design storytelling
From brief to designed solution
Ideation concept
Keep four-SKU color-coded citrus bottle energy, dimpled peel texture, organic slice-window cutouts, cold-press purity seals, and playful mascot storytelling as the concept — but invent Rindora as the brand spine with Amalfi Lemon / Coast Lime / Ruby Grapefruit / Ember Orange hierarchy and leaf-crowned juice-droplet mascots (never ZestDrop or chef-hat lemon clones). Outside the dielines, floating whole/half citrus plus exterior headline Pure Citrus. Pure Press. lift the full quartet into a Colgate-style enriched 1080 lifestyle poster without third-party juice trademarks or studio watermarks.
Problem statement
Pure citrus juice boards often lock real brand names (ZestDrop), cloned fruit-shaped zest bottles with chef-hat citrus mascots, and barren white lineup crops into portfolio decks. The brief needed an original fictional citrus-press brand, redesigned dimple-zest four-SKU system treating the full quartet as hero, and a square 1080 enriched lifestyle poster with floating citrus props and external typography — distinct from Formora whole-fruit sculptural ranges, clear cylindrical juice trios, kids disc/gable dual systems, character smoothie pouches, and neighbouring beverage packaging slugs shipping in parallel.
Solution
We invented Rindora, rebuilt hierarchy around RINDORA → 100% Pure Citrus Juice → Amalfi Lemon / Coast Lime / Ruby Grapefruit / Ember Orange → slice window → Cold Press · No Preservatives leaf seal → leaf-crown droplet mascots, and validated an exactly 1080×1080 enriched lifestyle packshot: full four-bottle set as hero, floating citrus props, and Pure Citrus. Pure Press. margin callouts outside the dielines. Packaging and food-beverage/FMCG tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no ZestDrop identity or watermark text; Formora, Pressora, Lucivra, Glasora, Plinthora, Frunzoo, and Zelvora parallel slugs untouched.
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