Product Packaging Design
Briskora Summer Coated Stick Bar Quartet
Four bite-reveal coated stick bars with floating chocolate–berry theatre and Summer Cool. Bite the Heat. callouts.
Client Briskora
Description
Briskora is a fictional summer freezer house built as a redesigned four-SKU coated stick-bar fan: Midnight Cocoa on dark crunch coating with cocoa-cream swirl, Rosella Berry on white chocolate speckled with berry bits, Golden Vanilla on milk chocolate with toasted almond crunch, and Salted Praline on caramel shell with peanut-praline bits. Each cream geometric-pattern wrapper carries a bold BRISKORA wordmark on a color-coded flavor band (cocoa / rose / gold / amber) — never E. Wedel script, OH! lockups, or Polish LETNIE headline clones. We staged floating dark and white chocolate squares, strawberry, caramel shards, almonds, and cookie crumbs outside the wrappers with margin badges for Four Flavor Fan, Crunch Coat Reveal, Cream Swirl Core, and Stick Bar Quartet so the collection tile reads as sunny bite-reveal stick-bar lifestyle theatre, clearly distinct from Stickora sprinkle-dip multipack cartons, Scoovelle pistachio pints, Spoonora soft-scoop tub families, Dripora soft-serve cone sleeves, Squeezora freeze-smoothie pops, and Orizola cocoa cream-bar neighbours shipping in parallel.
Related services
Design storytelling
From brief to designed solution
Ideation concept
Keep four-flavor coated stick-bar fan energy, partial unwrap with bite revealing swirl cores, cream patterned wrappers with color-coded flavor bands, floating chocolate props, and summer cool-down poster headlines as the concept — but invent Briskora as the brand spine with Midnight Cocoa / Rosella Berry / Golden Vanilla / Salted Praline hierarchy and redesigned geometric cream sleeves (never Wedel, OH!, or LETNIE / OH!ŁODZENIE lockups). Outside the dielines, floating chocolate/berry/caramel/almond props plus exterior headlines Summer Cool / Bite the Heat lift the full set into a Colgate-style enriched 1080 lifestyle poster without third-party ice-cream trademarks, sponsored social chrome, or studio watermarks.
Problem statement
Coated ice cream stick-bar boards often lock real brand names (E. Wedel / OH!), clone four-bar bite-fan artwork with Polish summer headlines and sponsored story chrome, and barren pack-only crops into portfolio decks. The brief needed an original fictional summer stick-bar brand, redesigned four-flavor coated lineup treating the full fan as hero, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from sprinkle multipack cartons, single pints, family scoop tubs, cone sleeves, and freeze-smoothie pop multipacks shipping in parallel.
Solution
We invented Briskora, rebuilt hierarchy around BRISKORA → Midnight Cocoa / Rosella Berry / Golden Vanilla / Salted Praline → crunch coat → cream swirl core → summer cool-down storytelling, and validated an exactly 1080×1080 enriched lifestyle packshot: full four-bar fan as hero, floating chocolate/berry/caramel props, and Summer Cool / Bite the Heat margin callouts outside the wrappers. Packaging and snacks/FMCG tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Wedel, OH!, Polish headline clones, sponsored chrome, or watermark text; Stickora, Scoovelle, Spoonora, Dripora, and Squeezora neighbour slugs untouched.
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