Product Packaging Design
Swatchora Artist's Palette Tasting Tray
Coral scoop-studio palette tray with five tasting cups, floating cone–fruit theatre, and Taste in Five Colors. callouts.
Client Swatchora
Description
Swatchora is a fictional scoop-studio ice cream house built around an artist's-palette tasting tray experience — five small cups (Dark Cocoa, Wild Berry, Mango Glow, Flecked Vanilla, Garden Mint) seated in a white painter-palette board with thumb hole, coral SCOOP STUDIO badge, and redesigned palette-with-scoop line mark — never Fanática identity or Instagram story chrome. We staged waffle cone shards, chocolate chunks, berries, mango, mint sprigs, cacao nibs, and a clear tasting spoon outside the tray with margin badges for Five-Scoop Flight, Artist Palette Tray, Chocolate × Fruit Pairing, and Scoop. Swatch. Savor. so the collection tile reads as creative tasting-ritual theatre, clearly distinct from Scoovelle single pistachio pints, Spoonora soft-scoop tub families, Stickora sprinkle cream-bar multipacks, Cultivra yogurt pints, Frylora cookie-fry scoop takeout sets, and neighbouring freezer packs shipping in parallel.
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Design storytelling
From brief to designed solution
Ideation concept
Keep painter-palette scoop-flight energy, five multi-flavor cups, thumb-hold serve gesture, creative tasting ritual, and chocolate-lovers storytelling as the concept — but invent Swatchora as the brand spine with coral Scoop Studio badge and palette-scoop mark (never FANÁTICA wordmarks, blue circle clones, seated-cone social icons, or @fanaticaicecream handles). Outside the tray, floating cone/chocolate/fruit props plus exterior headline Taste in Five Colors. lift the full accessory set into a Colgate-style enriched 1080 lifestyle poster without Instagram UI chrome or third-party ice-cream trademarks.
Problem statement
Ice cream tasting-tray boards often lock real brand names (Fanática), cloned palette-tray photography with Instagram story chrome and social handles, and barren outdoor phone crops into portfolio decks. The brief needed an original fictional scoop-studio brand, redesigned artist-palette tasting-tray accessory treating the full five-scoop set as hero, and a square 1080 enriched lifestyle poster with floating props and external typography — format-distinct from packaged pints, soft-scoop tub families, stick-bar multipacks, and cookie-fry takeout scoops shipping in parallel.
Solution
We invented Swatchora, rebuilt hierarchy around coral Scoop Studio badge → SWATCHORA → five cup flight → palette-scoop mark, and validated an exactly 1080×1080 enriched lifestyle packshot: full palette-plus-scoops set as hero, floating cone/fruit/chocolate props, and Taste in Five Colors. margin callouts outside the tray. Packaging and snacks/FMCG tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Fanática identity, no Instagram chrome, and no watermark text; Scoovelle, Spoonora, Stickora, Cultivra, and Frylora parallel dessert slugs untouched.
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