Product Packaging Design
Peloura Soft Foam Cleanser
Monochrome pink foam-immersion packshot with bold vertical Peloura serif lockup.
Client Peloura
Description
Peloura is a fictional soft-glow cleansing brand for Soft Foam Cleanser. We redesigned a tall pastel-pink pump bottle with a vertical PELOURA serif lockup and a quiet crescent-mist mark — then staged thick white foam, floating iridescent bubbles, and thin exterior lines so the collection tile reads as airy foam immersion, distinct from lavender body-wash carton concepts and boxed botanical duos.
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Design storytelling
From brief to designed solution
Ideation concept
Keep monochrome blush pink + white foam as the cleansing spine, but invent Peloura as the brand world: bold vertical serif PELOURA, crescent-mist micro-mark, and Soft Foam Ritual language. Outside the bottle, floating bubbles and margin callouts — Soft Foam Ritual, Airy Daily Cleanse, Gentle Glow Finish — turn the immersion shot into a square lifestyle poster rather than a bare bottle dump.
Problem statement
Pink foam cleanser ads often clone the same pump bottle lockup or sit as bare product cutouts. The brief needed an original fictional glow-cleansing brand, a refreshed pastel pump architecture, and a collection-ready 1080 enriched packshot with foam and headlines outside the dieline — clearly distinct from lavender body-care neighbours.
Solution
We invented Peloura, rebuilt the pump bottle around vertical PELOURA serif hierarchy and a new crescent-mist mark, and validated an exactly 1080×1080 lifestyle packshot: foam and bubbles enveloping the base plus exterior callouts. Packaging and skincare tags mark the work for collection filters.
More proof
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