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Product Packaging Design

Plush Poster Highlighter

Highlighter / strobe lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Highlighter designed to sell the next step.

Client Plush Poster

Description

Plush Poster is a fictional brand concept for highlighter / strobe. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Highlighter designed to sell the next step.'. No real trademarks or watermarks.

Packaging Cosmetic Beauty Cosmetic Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of highlighter / strobe under invented brand Plush Poster; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for highlighter / strobe; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Plush Poster, built original hierarchy for highlighter / strobe, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Highlighter designed to sell the next step.' margin callouts.

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