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Carry Pure Reflective high-vis safety vest

Reflective high-vis safety vest lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: One hero for reflective high-vis safety vest.

Client Carry Pure

Description

Carry Pure is a fictional brand concept for reflective high-vis safety vest. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'One hero for reflective high-vis safety vest.'. No real trademarks or watermarks.

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of reflective high-vis safety vest under invented brand Carry Pure; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for reflective high-vis safety vest; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Carry Pure, built original hierarchy for reflective high-vis safety vest, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'One hero for reflective high-vis safety vest.' margin callouts.

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