Pulp Path Ascorb Trio

Orange Vitamin C range set — chewable C+Zn carton, ascorbic IV vial/syringe, and effervescent tube with Three Ways. One Bright C. callouts.

Client Pulp Path

Description

Pulp Path is a fictional pharmacy-wellness house for Ascorb Trio, a full Vitamin C delivery range: a redesigned white-and-tangerine chewable carton with citrus-segment crest, PULP PATH wordmark, ASCORB TRIO hierarchy, Vitamin C + Zinc Chewable Tablets cue, and 10×10 Tablets footing; a clear glass ascorbic acid injection vial (1.2 G) with silver cap plus orange-plunger syringe companion; and a tall tangerine effervescent tube with white pop-top, Ascorb Effervescent / Vitamin C Effervescent Tablets / Orange Flavour / 20 Tablets hierarchy — never YOUR BRAND placeholders, Narson Pharmaceuticals chrome, phones, emails, or order banners. We staged carton + vial/syringe + tube as one full-range hero on warm citrus cream light, then floated orange halves and slices, round orange chew tablets, citrus leaves, and soft fizz bubbles outside the packs with exterior badges for Chewable C+Zn, Clinical IV Ascorb, Daily Effervescent, and Immunity Soft Support so the collection tile reads as bright multi-format Vitamin C lifestyle theatre, clearly distinct from Ascelvora DayBright tablet bottle sets, Citryvora citrus immunity sachets, Celvora Vitamin C serums, Zinivra BrightGuard zinc sticks, Osmivra citrus ORS, and the parallel solo Vitamin C effervescent tube piece shipping as a separate slug. Soft immune-wellness language only — not disease-cure claims. No Narson Group, contact bars, or watermarks appear as client identity in copy or artwork.

Label systems Minimal medical aesthetic Brand suite Mockup presentation Wellness Packaging FMCG Healthcare Pharmaceutical Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep Vitamin C RANGE energy as one set — chewable C+Zn carton + ascorbic IV vial/syringe mock + orange effervescent tube — citrus lifestyle staging, and multi-format immunity storytelling as the concept — but invent Pulp Path as the brand spine with Ascorb Trio hierarchy and an original citrus-segment crest (never YOUR BRAND placeholders, Narson lockups, advance-order posters, or contact chrome). Outside the dielines, floating orange/tablet/fizz props plus exterior headline Three Ways. One Bright C. lift the full three-format set into a Colgate-style enriched 1080 lifestyle poster without third-party manufacturing marks or studio watermarks. Distinct from any solo effervescent-tube neighbour.

Problem statement

Vitamin C range boards often lock manufacturing promo names (Narson), clone YOUR BRAND private-label posters with contact walls and advance-order chrome as-is, and barren white pack grids into portfolio decks — or collapse into a single effervescent tube that collides with a solo-tube sibling. The brief needed an original fictional full-range Vitamin C brand, redesigned carton + vial/syringe + tube hierarchy treating the triad as one hero, soft multi-format wellness storytelling, and a square 1080 enriched lifestyle poster with floating citrus props and external typography — clearly different from Ascelvora tablet sets, Citryvora immunity packets, and the parallel solitary effervescent piece.

Solution

We invented Pulp Path Ascorb Trio, rebuilt hierarchy around citrus-segment crest → PULP PATH → ASCORB TRIO → chewable C+Zn carton + ascorbic IV vial/syringe + Ascorb Effervescent tube, and validated an exactly 1080×1080 enriched lifestyle packshot: full range as hero, floating orange/tablet/leaf/fizz props, and Three Ways. One Bright C. margin callouts outside the dielines. Packaging and wellness tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Narson, YOUR BRAND, phones, emails, QR, Instagram, order banners, or watermark identity; Ascelvora, Citryvora, Celvora, Zinivra, Osmivra, and parallel solo-effervescent neighbour slugs left untouched.

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