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Keystone Wing Room Divider / Screen Flat-Pack Carton

Room divider / screen flat-pack carton lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Keystone Wing — Room Ready.

Client Keystone Wing

Description

Keystone Wing is a fictional brand concept for room divider / screen flat-pack carton. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Keystone Wing — Room Ready.'. No real trademarks or watermarks.

Packaging FMCG Retail

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of room divider / screen flat-pack carton under invented brand Keystone Wing; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for room divider / screen flat-pack carton; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Keystone Wing, built original hierarchy for room divider / screen flat-pack carton, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Keystone Wing — Room Ready.' margin callouts.

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