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River Bay Cabin Air Filter Box

Cabin air filter box lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: River Bay — Cabin Ready.

Client River Bay

Description

River Bay is a fictional brand concept for cabin air filter box. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'River Bay — Cabin Ready.'. No real trademarks or watermarks.

Packaging FMCG Retail

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of cabin air filter box under invented brand River Bay; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for cabin air filter box; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented River Bay, built original hierarchy for cabin air filter box, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'River Bay — Cabin Ready.' margin callouts.

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