Print Media

Clay Label Fashion Lookbook

Neutral fashion product catalog lookbook spreads with floating gold jewelry, leather bags, apparel stills and exterior Soft Clay. Soft Edit. callouts.

Client Clay Label

Description

Clay Label is a fictional print-media brand built as a redesigned neutral fashion product catalog lookbook spreads: beige cream editorial lookbook with accessory grids — never the reference trademark, real doctor names, phones, emails, QR codes, Instagram handles, or studio watermarks. We staged the print piece as the visual center, then floated gold jewelry, leather bags, apparel stills outside the print face with exterior badges so the collection tile reads as Colgate-style enriched lifestyle print theatre.

Brand suite Mockup presentation Custom Design Print Media Cosmetic Retail Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep beige cream editorial lookbook with accessory grids as the concept — but invent Clay Label with original hierarchy (never third-party lockups). Outside the print face, floating gold jewelry, leather bags, apparel stills plus exterior headline Soft Clay. Soft Edit. lift the piece into an enriched 1080 lifestyle print poster.

Problem statement

Print boards often lock real trademarks into portfolio decks or collapse into barren white crops. The brief needed an original fictional brand, redesigned neutral fashion product catalog lookbook spreads, and a square 1080 enriched lifestyle print poster with floating props and external typography.

Solution

We invented Clay Label, rebuilt original hierarchy, and validated an exactly 1080×1080 enriched lifestyle print poster: print piece as hero, floating gold jewelry, leather bags, apparel stills, and Soft Clay. Soft Edit. margin callouts. Custom-design/stationery and print-media tags mark the work; artwork forced to precisely 1080×1080 with no watermark text.

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