Ellivra Kids Herbal Tea Trio

SKU PXRT-2727

Pastel kids herbal-tea carton trio with floating botanical theatre and Warm Sips. Little Wins. callouts. Plus enriched open-frame gallery stills.

Client Ellivra

Description

Ellivra is a fictional kids herbal tea house for a three-SKU carton lineup: Tummy Nest honeybush mint on mint pastel, Moon Drift rooibos chamomile on sky blue, and Brave Bloom strawberry rooibos on lavender — each with a white upper field, LITTLE SIPPERS badge, coral ELLIVRA wordmark with leaf-curl monogram, and an original soft peach watercolor baby elephant (never little TLOU lockups or thin orange line-only clones). We rebuilt Calm cups hierarchy around ELLIVRA → infusion name → original elephant pose → Naturally Caffeine Free / 20 Tagless Bags, then staged floating honeybush sprigs, rooibos twigs, chamomile blooms, strawberries, mint, honey droplets, and a speckled kids mug outside the full set with margin badges for Caffeine Free, Tummy · Sleep · Defend, Gentle Herbal Trio, and Kid-Soft Blends so the collection tile reads as soft kids-wellness lifestyle theatre, clearly distinct from Camellis botanical tea systems, Korvane still-tea needlewood duos, Cupelle teacup canisters, Mulira ashwagandha herbals, Zenleaf green teas, Frunzoo kids smoothie pouches, Sunnora kids cough syrups, and Sipmora jelly-sip pouches shipping in parallel. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Label systems Brand suite Mockup presentation Wellness Packaging Coffee & Tea FMCG Food & Beverage Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep kids herbal tea infusion category energy, three-SKU white-top / pastel-bottom carton lineup, FOR-KIDS badge energy, cute animal hero storytelling, and caffeine-free tummy/sleep/immune mood angles as the concept — but invent Ellivra as the brand spine with Tummy Nest / Moon Drift / Brave Bloom hierarchy and original soft-fill elephant art (never little TLOU, Gentle Belly, Slumber Sip, or Little Defender identity). Outside the dielines, floating honeybush/rooibos/chamomile/strawberry props plus exterior headline Warm Sips. Little Wins. lift the full trio into a Colgate-style enriched 1080 lifestyle poster without third-party kids-tea trademarks or studio watermarks.

Problem statement

Kids herbal tea boards often lock real brand names (little TLOU), clone Gentle Belly / Slumber Sip / Little Defender pastel cartons with exact elephant line art, and barren white three-pack crops into portfolio decks. The brief needed an original fictional kids tea brand, redesigned three-carton lineup treating all SKUs as one full-set hero, and a square 1080 enriched lifestyle poster with floating botanical props and external typography — distinct from adult botanical tea systems, kids smoothie pouches, kids cough syrups, and jelly-sip pouches shipping in parallel.

Solution

We invented Ellivra, rebuilt hierarchy around leaf-curl mark → ELLIVRA → LITTLE SIPPERS → Tummy Nest / Moon Drift / Brave Bloom → original soft elephant art → Naturally Caffeine Free → 20 Tagless Bags, and validated an exactly 1080×1080 enriched lifestyle packshot: full three-carton set as hero, floating honeybush/chamomile/strawberry/mint/mug props, and Warm Sips. Little Wins. margin callouts outside the dielines. Packaging and coffee-tea/FMCG tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no little TLOU identity or watermark text; Camellis, Korvane, Cupelle, Mulira, Zenleaf, Frunzoo, Sunnora, and Sipmora neighbour slugs untouched. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

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