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Fish Duff Camphor

Camphor / kapoor tin lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Camphor with real shelf pull.

Client Fish Duff

Description

Fish Duff is a fictional brand concept for camphor / kapoor tin. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Camphor with real shelf pull.'. No real trademarks or watermarks.

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of camphor / kapoor tin under invented brand Fish Duff; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for camphor / kapoor tin; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Fish Duff, built original hierarchy for camphor / kapoor tin, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Camphor with real shelf pull.' margin callouts.

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