Product Packaging Design

Cotton Rise Soft Start Trio

White-sky Soft Start wash, balm, lotion trio with Soft Start. Tiny Care. callouts.

Client Cotton Rise

Description

Cotton Rise is a fictional nursery-care house for Soft Start Care Trio: a redesigned white matte wash pump, tiny balm jar, and daily lotion bottle with soft sky-blue accents, original cotton-boll crest, COTTON RISE wordmark, Soft Start hierarchy, Tear-free soft cues, and calm wave footing — never Johnson's, Himalaya, Pampers, or manufacturer chrome. We staged the full trio as hero under soft nursery daylight, then floated cotton plant, teddy, flower teether, brush, cotton pads, soft star cushion, and tiny bottle outside the packs with exterior badges for Tear-Free Soft, Nursery Trio, Cotton Calm, and Daily Ritual so the collection tile reads as soft-start lifestyle theatre, clearly distinct from Bubblu shampoo, Tubtide wash, Hushgrove lotion, and neighbouring baby packs. Soft baby-care packaging language only — not hard medical claims; no watermarks, phones, emails, URLs, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep white-and-sky baby toiletry trio energy and nursery flatlay storytelling as the concept — but invent Cotton Rise as the brand spine with Soft Start hierarchy and an original cotton-boll crest (never third-party baby gift-pack lockups). Outside the dielines, floating nursery props plus Soft Start. Tiny Care. lift the set into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Baby care gift boards often lock real brand names or sit as bare white cutouts. The brief needed an original fictional Soft Start trio brand, redesigned wash-balm-lotion hierarchy, and a square 1080 enriched lifestyle poster — without overwriting hushgrove-*, bubblu-*, or parallel neighbours.

Solution

We invented Cotton Rise Soft Start, rebuilt hierarchy around cotton-boll crest → COTTON RISE → Soft Start → Baby Wash / Tiny Balm / Daily Lotion, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Start. Tiny Care. callouts; hushgrove-*, bubblu-tearcare-shampoo, tubtide-daily-wash, and parallel neighbour slugs left untouched.

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