CHAMP Bloom Puff Lotion

SKU PXRT-4606

Kids soft puff-shoulder lotion pump lifestyle poster with floating lotion dollop, cotton puff, soft yarn ball, linen and exterior callouts: Puff Soft. Lotion Bloom. Plus enriched open-frame gallery stills.

Client CHAMP

Description

CHAMP Bloom Soft is a third original packaging system for fictional CHAMP covering CHAMP Bloom Puff Lotion: soft puff-rounded cream lotion bottle with lime pump — no cat ears/face character bottle. We kept the playful multicolor CHAMP wordmark and soft baby pastel + lime accent palette, then reinvented bottle/pack shapes and label UI with petal-dot and ribbon-wave cues — never HiPP, animal-character bottles, heart-leaf trees, or the bone-indigo Arc Soft line. We staged the pack as hero, then floated lotion dollop, cotton puff, soft yarn ball, linen outside the dieline with exterior badges for Puff Soft Bottle, Kids Soft Lotion, Lime Soft Pump. Soft baby-care packaging language only — no watermarks, phones, emails, URLs, or YOUR BRAND placeholders. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep only the multicolor CHAMP logo and pastel/lime baby color energy from the brief — invent fresh forms for soft puff-rounded cream lotion bottle with lime pump — no cat ears/face character bottle under Bloom Soft hierarchy. Outside the dieline, floating props plus exterior Puff Soft. Lotion Bloom. lift a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Earlier CHAMP sets either cloned HiPP animal packs or shifted too far into a brown/indigo Arc system. The brief needed a new set that keeps the logo and pastel palette while redesigning Kids soft puff-shoulder lotion pump shapes and UI — without deleting prior live CHAMP or Arc SKUs.

Solution

We invented CHAMP Bloom Soft, kept multicolor CHAMP + pastel/lime chrome, rebuilt pack forms around Kids soft puff-shoulder lotion pump, and validated an exactly 1080×1080 enriched lifestyle packshot with floating lotion dollop, cotton puff, soft yarn ball, linen and Puff Soft. Lotion Bloom. callouts. We also shipped a 3–4 frame enriched open-frame packaging set. Prior champ-* and champ-arc-* neighbour slugs left untouched.

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