CHAMP Bloom Aqua Wipes

SKU PXRT-4601

Pure water wet wipes soft horizontal pouch lifestyle poster with floating water droplets, soft towel, pale blue ribbon, wood ledge and exterior callouts: Aqua Soft. Pure Wipe. Plus enriched open-frame gallery stills.

Client CHAMP

Description

CHAMP Bloom Soft is a third original packaging system for fictional CHAMP covering CHAMP Bloom Aqua Wipes: horizontal cream softpack with soft aqua wave band and lime flip lid centered — original wave UI, not teal teardrop HiPP. We kept the playful multicolor CHAMP wordmark and soft baby pastel + lime accent palette, then reinvented bottle/pack shapes and label UI with petal-dot and ribbon-wave cues — never HiPP, animal-character bottles, heart-leaf trees, or the bone-indigo Arc Soft line. We staged the pack as hero, then floated water droplets, soft towel, pale blue ribbon, wood ledge outside the dieline with exterior badges for Aqua Wave Band, Lime Flip Lid, From Day One Soft. Soft baby-care packaging language only — no watermarks, phones, emails, URLs, or YOUR BRAND placeholders. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep only the multicolor CHAMP logo and pastel/lime baby color energy from the brief — invent fresh forms for horizontal cream softpack with soft aqua wave band and lime flip lid centered — original wave UI, not teal teardrop HiPP under Bloom Soft hierarchy. Outside the dieline, floating props plus exterior Aqua Soft. Pure Wipe. lift a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Earlier CHAMP sets either cloned HiPP animal packs or shifted too far into a brown/indigo Arc system. The brief needed a new set that keeps the logo and pastel palette while redesigning Pure water wet wipes soft horizontal pouch shapes and UI — without deleting prior live CHAMP or Arc SKUs.

Solution

We invented CHAMP Bloom Soft, kept multicolor CHAMP + pastel/lime chrome, rebuilt pack forms around Pure water wet wipes soft horizontal pouch, and validated an exactly 1080×1080 enriched lifestyle packshot with floating water droplets, soft towel, pale blue ribbon, wood ledge and Aqua Soft. Pure Wipe. callouts. We also shipped a 3–4 frame enriched open-frame packaging set. Prior champ-* and champ-arc-* neighbour slugs left untouched.

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