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Annual Gaiter Crayon carton

Crayon carton lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Crayon carton with real shelf pull.

Client Annual Gaiter

Description

Annual Gaiter is a fictional brand concept for crayon carton. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Crayon carton with real shelf pull.'. No real trademarks or watermarks.

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of crayon carton under invented brand Annual Gaiter; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for crayon carton; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Annual Gaiter, built original hierarchy for crayon carton, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Crayon carton with real shelf pull.' margin callouts.

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