Product Packaging Design

Loop Soft Soft Meadow Tea Pouch

Cream Soft Meadow hang-loop pouch with floating bloom theatre and Soft Loop. Soft Steep. callouts.

Client Loop Soft

Description

Loop Soft is a fictional soft tea house for Soft Meadow Steep: a redesigned tall cream stand-up paper pouch with hang punch-hole, original LOOP SOFT wordmark, Soft Meadow Steep · 40 Soft Bags hierarchy, vertical soft wildflower face, and an interactive soft mesh tea-bag tucked into a front slit with string looped through the hang hole — never third-party tea trademarks, QR codes, phones, emails, or ORDER NOW bars. We staged the pouch as hero on bright marble, then floated baby's breath, meadow stems, loose leaf, and a spare mesh bag outside the pack with exterior badges for Soft Hang Loop, Soft Mesh Peek, and Soft Meadow Face so the collection tile reads as soft-loop tea lifestyle theatre, clearly distinct from Fern Arch jewel zip families, Ivory Press fold-over paper bags, Mist Gate wing gift cartons, and Ridge Leaf kraft cylinders. Soft packaging storytelling only.

Kraft / sustainable look Brand suite Mockup presentation Packaging Coffee Tea FMCG Food & Beverage Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep cream stand-up pouch energy, soft botanical face, and hang-loop tea-bag interaction as the concept — invent Loop Soft as the brand spine. Outside the dieline, floating meadow props plus Soft Loop. Soft Steep. lift the pack into a Colgate-style enriched 1080 lifestyle poster. Soft claims only.

Problem statement

Tea pouch boards often clone bare white studio flats or lock third-party marks. The brief needed an original fictional soft-meadow hang-loop pouch brand distinct from Fern Arch/Ivory Press/Mist Gate tea neighbours, redesigned interactive hierarchy, and a square 1080 enriched lifestyle poster.

Solution

We invented Loop Soft Soft Meadow Tea Pouch, rebuilt hierarchy around LOOP SOFT → Soft Meadow Steep → Soft Hang Loop cue, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Loop. Soft Steep. margin callouts; neighbouring tea slugs left untouched.

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