Product Packaging Design

Kind Coat Soft Protein Milk

Four Soft Protein Milk bottles with floating pour theatre and Soft Coat. Soft Protein. callouts.

Client Kind Coat

Description

Kind Coat is a fictional soft dairy house for Soft Protein Milk: a redesigned four-SKU matte 1000 ml bottle family in soft cow-spot cream, solid cream, charcoal torn-panel, and solid charcoal finishes with original KIND COAT wordmark, Soft Protein Milk hierarchy, Soft Ultra Pasteurized · Soft Fat Ladder cues — never milky mood lockups, cloned collage grids as client identity, phones, emails, QR codes, or ORDER NOW bars. We staged the four bottles as hero on warm stone, then floated milk-splash, wheat, cookie, and ceramic pour props outside the packs with exterior badges for Soft Spot Line, Matte Soft Finish, and Daily Soft Pour so the collection tile reads as soft protein dairy lifestyle theatre, clearly distinct from Growvelle dairy cartons, Soft Dairy neighbours, and parallel beverage packs. Soft packaging storytelling only.

Label systems Brand suite Mockup presentation Packaging FMCG Food & Beverage Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep matte milk-bottle family energy, cow-spot and torn-panel accents, and soft protein dairy storytelling as the concept — but invent Kind Coat as the brand spine with Soft Protein Milk hierarchy (never milky mood lockups). Outside the dielines, floating pour props plus Soft Coat. Soft Protein. lift the set into a Colgate-style enriched 1080 lifestyle poster. Soft claims only.

Problem statement

Dairy milk boards often lock third-party marks (milky mood) or paste multi-panel bottle collages into portfolio decks. The brief needed an original fictional soft protein milk brand, redesigned four-SKU matte bottle hierarchy, and a square 1080 enriched lifestyle poster — without overwriting Growvelle or parallel dairy neighbours.

Solution

We invented Kind Coat Soft Protein Milk, rebuilt hierarchy around KIND COAT → Soft Protein Milk → Soft Ultra Pasteurized · 1000 ml, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Coat. Soft Protein. margin callouts; growvelle and parallel neighbour slugs left untouched.

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