Product Packaging Design
Night Palm Ajwa Dates Tub
Black-and-gold ajwa dates tub with palm theatre and exterior night-harvest callouts.
Client Night Palm
Description
Night Palm is a fictional premium dates house for a clear 500g cylindrical tub with black-and-gold wrap, NIGHT PALM hex-frame mark, Ajwa Dates hierarchy, Madinah harvest cue, and palm-frond date bowl art — never Amira Dates trademark chrome. We staged the clear tub as hero under black-gold studio light, then floated loose ajwa dates, palm frond, and gold ribbon outside the pack with exterior badges for Night harvest dates, 500g clear tub, Gold hex seal, and Premium ajwa so the collection tile reads as luxury pantry lifestyle theatre, clearly distinct from Honey Cub soft systems and Soft Fin form packs. Soft food packaging language only — no phones, emails, URLs, QR codes, or YOUR BRAND placeholders.
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Design storytelling
From brief to designed solution
Ideation concept
Keep premium ajwa dates tub energy, black-gold geometric luxury, and clear-window fruit as the concept — invent Night Palm with gold hex seal (never Amira Dates). Outside the dieline, floating dates plus Night harvest dates. Night Palm. lift the tub into a Colgate-style 1080 lifestyle poster.
Problem statement
Ajwa dates boards often lock Amira Dates identities as-is. The brief needed an original fictional dates tub, redesigned hierarchy, and a square 1080 enriched lifestyle poster — without overwriting unrelated pantry items another agent may ship.
Solution
We invented Night Palm Ajwa Dates Tub, rebuilt hierarchy around NIGHT PALM to Ajwa Dates to 500g clear tub, and validated an exactly 1080x1080 enriched lifestyle packshot with Night harvest dates callouts.
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