Product Packaging Design

Chill Pip Soft Kiwi Freeze

Soft Kiwi Freeze pot with Soft Kiwi Chill callouts.

Client Chill Pip

Description

Chill Pip is a fictional soft frozen-dessert house for Soft Kiwi Freeze: a redesigned kiwi-skin textured pot with clear upper swirl window, kiwi-slice lid, and CHILL PIP wordmark — never Frozzikiwi trademarks, DesignerPeople contacts, phones, emails, QR codes, or ORDER NOW bars. We staged the single pot as hero, then floated kiwi halves and slices outside the pack with exterior badges for Soft Kiwi Chill, Fruit Soft Pot, Slice Soft Lid, and Freeze Soft Ritual so the collection tile reads as soft freeze lifestyle theatre. Soft claims only.

Brand suite Mockup presentation Packaging FMCG Food & Beverage Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep kiwi-form frozen dessert pot energy as the concept — invent Chill Pip with Soft Kiwi Freeze hierarchy (never Frozzikiwi). Outside the dieline, floating kiwi props plus Soft Kiwi Chill. Freeze Soft Ritual. lift into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Ice cream boards often lock Frozzikiwi names and agency phones into portfolio decks. The brief needed an original fictional freeze brand, redesigned soft pot hierarchy, and a square 1080 enriched lifestyle poster.

Solution

We invented Chill Pip Soft Kiwi Freeze, rebuilt hierarchy around CHILL PIP → Soft Kiwi Freeze → Soft Kiwi Chill, and validated an exactly 1080×1080 enriched lifestyle packshot with Fruit Soft Pot. Slice Soft Lid. margin callouts; neighbouring dessert packs left untouched.

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