Product Packaging Design
Perk Soft Blue Energy Can
Soft Blue Energy slim can with floating blueberry theatre and Soft Perk. Soft Blue. callouts.
Client Perk Soft
Description
Perk Soft is a fictional soft energy beverage house for Soft Blue Energy: a redesigned indigo-purple slim aluminum can with condensation, original PERK SOFT wordmark, Soft Blue Energy Soft Drink hierarchy, Soft Refreshing Soft Energizing · Soft 250 ml cues — never blurberry marketplace lockups, giant FRESH DRINK watermark chrome as client identity, phones, emails, QR codes, or ORDER NOW bars. We staged the can as hero on reflective wet stone under purple studio light, then floated blueberries and leaves outside the pack with exterior badges for Soft Energy Can, Soft Cold Splash, and Soft Daily Lift so the collection tile reads as soft blue energy lifestyle theatre, clearly distinct from Berry Trail navy burst cans, Petal Soft, and neighbouring beverage packs. Soft packaging storytelling only.
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Design storytelling
From brief to designed solution
Ideation concept
Keep purple slim energy can energy, blueberry splash theatre, and soft lift storytelling as the concept — invent Perk Soft. Outside the dieline, floating berry props plus Soft Perk. Soft Blue. lift into a Colgate-style 1080 lifestyle poster.
Problem statement
Blueberry energy boards often lock generic marketplace art or paste barren can-on-gradient crops into portfolio decks. The brief needed an original fictional soft blue energy brand, redesigned slim-can hierarchy, and a square 1080 enriched lifestyle poster.
Solution
We invented Perk Soft Blue Energy Can, rebuilt hierarchy around PERK SOFT → Soft Blue Energy → Soft 250 ml, and validated an exactly 1080×1080 enriched lifestyle packshot; berry-trail neighbour left untouched.
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