Product Packaging Design

Latte Peak Soft Cream Coffee

Dark cream-coffee bottle with Soft Cream Brew headline and Soft Smooth Soft Sip · Soft Bean Soft Glow callouts.

Client Latte Peak

Description

Latte Peak is a fictional soft cream-sip house for Soft Creamy Coffee: a redesigned dark matte PET bottle with LATTE PEAK wordmark, Soft Flavoured Milk hierarchy, and Soft Smooth Soft Chill cues — never Primo trademarks, Good Kiwi Vibes lockups, health-star clone seals, barcodes, QR codes, phones, emails, or ORDER NOW bars. We staged the bottle as hero on warm peach light, then floated coffee beans and cream-mocha soft spheres outside the pack with exterior badges for Soft Cream Brew, Soft Smooth Soft Sip, and Soft Bean Soft Glow so the collection tile reads as soft coffee-milk lifestyle theatre, clearly distinct from Copper Glaze dessert cans and neighbouring RTD coffee bottles. Soft claims only.

Brand suite Mockup presentation Packaging Beverage FMCG Food & Beverage Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep creamy coffee bottle energy and floating orb theatre as the concept — but invent Latte Peak as the brand spine with Soft Creamy Coffee hierarchy (never Primo kiwi lockups). Outside the dieline, floating beans plus Soft Cream Brew. Soft Cafe Soft Chill. lift the bottle into a Colgate-style enriched 1080 lifestyle poster.

Problem statement

Flavoured milk boards often lock Primo identity and clone peach floating-orb photography into portfolio decks. The brief needed an original fictional soft cream brand, redesigned bottle hierarchy, and a square 1080 enriched lifestyle poster.

Solution

We invented Latte Peak Soft Cream Coffee, rebuilt hierarchy around crest → LATTE PEAK → Soft Creamy Coffee → Soft Flavoured Milk, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Cream Brew. Soft Bean Soft Glow. margin callouts; copper-glaze-soft-doughnut-can neighbour slug left untouched.

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