Print Media
Bar Tent Conference lanyard + agenda booklet duo
Conference lanyard + agenda booklet duo lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Conference lanyard + agenda booklet duo designed to sell the next step.
Client Bar Tent
Description
Bar Tent is a fictional brand concept for conference lanyard + agenda booklet duo. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Conference lanyard + agenda booklet duo designed to sell the next step.'. No real trademarks or watermarks.
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Design storytelling
From brief to designed solution
Ideation concept
Concept-only redesign of conference lanyard + agenda booklet duo under invented brand Bar Tent; lifestyle poster theatre not a barren packshot.
Problem statement
Portfolio coverage lacked a dedicated hero for conference lanyard + agenda booklet duo; briefs needed an original fictional brand and square lifestyle poster.
Solution
We invented Bar Tent, built original hierarchy for conference lanyard + agenda booklet duo, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Conference lanyard + agenda booklet duo designed to sell the next step.' margin callouts.
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Corporate / B2B
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