Product Packaging Design

Hushgrove Dewbath Lotion

Cream pump daily baby lotion with Soft Dew. After Bath. callouts.

Client Hushgrove

Description

Hushgrove is a fictional baby-care house for Dewbath Daily Baby Lotion: a redesigned matte cream 200 ml pump with sage actuator, shared leaf-cradle mark, HUSHGROVE wordmark, DEWBATH · Daily Baby Lotion hierarchy, Gentle after-bath moisture line, Chamomile · Soft oat · 200 ml footing, and Daily Soft / Tear-care gentle chips — never Johnson’s, Mustela, Sebamed, Himalaya, or manufacturer chrome. We staged the pump as hero on soft towel linen, then floated chamomile, oat grains, eucalyptus tip, lotion droplets, and cotton outside the bottle with exterior badges for Daily Moisture, Chamomile Calm, and Gentle Nursery Ritual so the collection tile reads as calm after-bath lifestyle theatre within the same Hushgrove system as Cloud Soft Diapers and Change Calm Cream, clearly distinct from Pipora Soft Tiny Tub Duo and adult body-lotion neighbours. Soft moisture language only — no watermarks, phones, emails, URLs, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep tall cream-pump baby lotion energy, after-bath moisture storytelling, and chamomile-oat calm as the concept — but invent Dewbath inside the shared Hushgrove mark/palette system (never third-party baby lotion lockups). Outside the dieline, botanical props plus Soft Dew. After Bath. lift the bottle into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Baby lotion posters often clone familiar yellow-cap mass-market bottles or sit as lonely pump cutouts. The brief needed an original fictional brand aligned to a diaper and rash-cream suite, redesigned pump hierarchy, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from Pipora Soft bath pumps and adult lotion neighbours.

Solution

We invented Hushgrove Dewbath, rebuilt hierarchy around leaf-cradle → HUSHGROVE → Dewbath → Daily Baby Lotion → Chamomile · Soft oat · 200 ml, and validated an exactly 1080×1080 enriched lifestyle packshot: pump as hero, floating chamomile/oat props, and Soft Dew. After Bath. margin callouts outside the dieline. Packaging and baby-care tags mark the work for collection filters; artwork forced to precisely 1080×1080; hushgrove-cloud-soft-diapers, hushgrove-change-calm-cream siblings share brand language while Pipora Soft and parallel neighbour slugs left untouched.

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