Product Packaging Design

Hushgrove Cloud Soft Diapers

Sage-cream Size 3 soft-pack diapers with Soft Cloud. Dry Nights. callouts.

Client Hushgrove

Description

Hushgrove is a fictional baby-care house for Cloud Soft Diapers: a redesigned cream retail soft-pack with sage-and-sky hierarchy, original leaf-cradle circular mark, HUSHGROVE wordmark, CLOUD SOFT DIAPERS lockup, Size 3 · 6–11 kg clarity, cloud-and-sprouts face art, breathable / overnight soft core / gentle fit icon row, and 44 Diapers footing — never Pampers, Huggies, Johnson’s, or manufacturer chrome. We staged the soft-pack as hero on warm cream linen, then floated cotton, folded cloth, chamomile, wooden star, and dew droplets outside the pack with exterior badges for Breathable Soft Core, Overnight Comfort, and Gentle Nursery Fit so the collection tile reads as soft nursery lifestyle theatre, clearly distinct from Merrilup Soft Parade pull-ups, Shorebee Poolside Soft Nest, Pipora Soft Tiny Tub Duo, and neighbouring baby packs. Soft comfort language only — no watermarks, phones, emails, URLs, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep retail diaper soft-pack energy, Size 3 clarity, and overnight breathability storytelling as the concept — but invent Hushgrove as the shared baby-care spine with a leaf-cradle mark and Cloud Soft hierarchy (never mass-market heart logos or animal-parade clones). Outside the dieline, cotton/chamomile props plus exterior Soft Cloud. Dry Nights. lift the pack into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Baby diaper posters often clone familiar mass-market soft packs or sit as bare white cutouts. The brief needed an original fictional brand, redesigned Size 3 soft-pack hierarchy, and a square 1080 enriched lifestyle poster with floating nursery props and external typography — distinct from Merrilup, Shorebee, Pipora Soft, and parallel neighbours.

Solution

We invented Hushgrove Cloud Soft, rebuilt hierarchy around leaf-cradle → HUSHGROVE → Cloud Soft Diapers → Size 3 · 6–11 kg → 44 Diapers, and validated an exactly 1080×1080 enriched lifestyle packshot: soft-pack as hero, floating cotton/chamomile props, and Soft Cloud. Dry Nights. margin callouts outside the dieline. Packaging and baby-care tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no third-party baby trademarks or watermarks; Merrilup, Shorebee, Pipora Soft, and parallel neighbour slugs left untouched.

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