Product Packaging Design

Hushgrove Change Calm Cream

White barrier-care tube with Soft Guard. Change Calm. callouts.

Client Hushgrove

Description

Hushgrove is a fictional baby-care house for Change Calm Barrier Care Cream: a redesigned soft-white 100 g squeeze tube with cream flip cap, shared leaf-cradle mark, HUSHGROVE wordmark, CHANGE CALM · Barrier Care Cream hierarchy, Change-time skin soothe line, Zinc comfort feel · Chamomile soft · 100 g cues, Nursery Barrier Soft chip, and sage icon band — never Sudocrem clones, Johnson’s, Mustela, Sebamed, Himalaya, or hard medical cure claims. We staged the tube upright on a soft sage plinth, then floated cotton roll, cream ribbon swirl, chamomile, wooden C block, leaves, and dew droplets outside the pack with exterior badges for Barrier Soft Shield, Soothe at Change, and Gentle Everyday Care so the collection tile reads as change-time nursery lifestyle theatre within the Hushgrove system, clearly distinct from diaper soft-packs and lotion pumps. Soft barrier/soothe packaging language only — no watermarks, phones, emails, URLs, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep diaper-rash barrier cream tube energy, zinc-comfort feel cues, and change-time soothe storytelling as the concept — but invent Change Calm inside the shared Hushgrove mark/palette system without disease-cure medical claims (never third-party rash-cream lockups). Outside the dieline, cotton/cream props plus Soft Guard. Change Calm. lift the tube into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Baby rash-cream posters often clone familiar zinc tubes or sit as clinical white cutouts. The brief needed an original fictional brand aligned to a diaper and lotion suite, redesigned tube hierarchy with soft change-time protection storytelling (not cure claims), and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from other baby and topical neighbours.

Solution

We invented Hushgrove Change Calm, rebuilt hierarchy around leaf-cradle → HUSHGROVE → Change Calm → Barrier Care Cream → Zinc comfort feel · Chamomile soft · 100 g, and validated an exactly 1080×1080 enriched lifestyle packshot: tube as hero, floating cotton/cream/chamomile props, and Soft Guard. Change Calm. margin callouts outside the dieline. Packaging and baby-care tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no third-party rash-cream trademarks or watermarks; hushgrove sibling slugs and Merrilup / Shorebee / Pipora Soft neighbours left untouched.

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