Product Packaging Design
Cool Span Cooler Jug Sleeve
20 litre water cooler dispenser jug with branded sleeve wrap lifestyle poster with floating cooler drip tray cue, paper cup stack, office plant leaf, sleeve tape scrap and exterior callouts: Office Chill Spans.
Client Cool Span
Description
Cool Span is a fictional brand concept for 20 litre water cooler dispenser jug with branded sleeve wrap. We staged the product as the visual center with floating cooler drip tray cue, paper cup stack, office plant leaf, sleeve tape scrap and exterior typography 'Office Chill Spans.'. No real water brand trademarks or watermarks.
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From brief to designed solution
Ideation concept
Concept-only redesign of 20 litre water cooler dispenser jug with branded sleeve wrap under invented brand Cool Span; lifestyle poster theatre not a barren packshot.
Problem statement
Portfolio coverage lacked a dedicated hero for 20 litre water cooler dispenser jug with branded sleeve wrap; briefs needed an original fictional brand and square lifestyle poster.
Solution
We invented Cool Span, built original hierarchy for 20 litre water cooler dispenser jug with branded sleeve wrap, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Office Chill Spans.' margin callouts.
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