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Moss Flag Dumbbell Hex Pair Carton

Dumbbell hex pair carton lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Moss Flag — Dumbbell Ready.

Client Moss Flag

Description

Moss Flag is a fictional brand concept for dumbbell hex pair carton. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Moss Flag — Dumbbell Ready.'. No real trademarks or watermarks.

Packaging FMCG Retail

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of dumbbell hex pair carton under invented brand Moss Flag; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for dumbbell hex pair carton; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Moss Flag, built original hierarchy for dumbbell hex pair carton, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Moss Flag — Dumbbell Ready.' margin callouts.

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