Stationery Design

Blue Steep Tea House Cards

Dusty slate tea house front-back cards with floating floral bouquet card, rounded card corners and exterior Steep Soft. Soft Blue. callouts.

Client Blue Steep

Description

Blue Steep is a fictional print-media brand built as a redesigned dusty slate tea house front-back cards: cream serif wordmark with oil-paint floral panel reverse — never the reference trademark, real doctor names, phones, emails, QR codes, Instagram handles, or studio watermarks. We staged the print piece as the visual center, then floated floral bouquet card, rounded card corners outside the print face with exterior badges so the collection tile reads as Colgate-style enriched lifestyle print theatre.

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Design storytelling

From brief to designed solution

Ideation concept

Keep cream serif wordmark with oil-paint floral panel reverse as the concept — but invent Blue Steep with original hierarchy (never third-party lockups). Outside the print face, floating floral bouquet card, rounded card corners plus exterior headline Steep Soft. Soft Blue. lift the piece into an enriched 1080 lifestyle print poster.

Problem statement

Print boards often lock real trademarks into portfolio decks or collapse into barren white crops. The brief needed an original fictional brand, redesigned dusty slate tea house front-back cards, and a square 1080 enriched lifestyle print poster with floating props and external typography.

Solution

We invented Blue Steep, rebuilt original hierarchy, and validated an exactly 1080×1080 enriched lifestyle print poster: print piece as hero, floating floral bouquet card, rounded card corners, and Steep Soft. Soft Blue. margin callouts. Custom-design/stationery and print-media tags mark the work; artwork forced to precisely 1080×1080 with no watermark text.

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