Product Packaging Design
Gold Mesa BCAA Soft Protein Sachet
Black-gold pea protein sachet with vanilla-pea theatre and Mesa Gold. Soft Protein. callouts.
Client Gold Mesa
Description
Gold Mesa is a fictional plant-protein soft-ritual house for Mesa Gold Soft Protein: a redesigned black matte foil sachet with gold ridge accents, original mountain-mesa crest, GOLD MESA wordmark, Mesa Gold Soft Protein hierarchy, BCAA Soft Amino · Pea Protein Ritual Blend cue, Vanilla Soft Flavour footing, and Plant Protein Soft / Gluten Soft Cue / Light Mineral Profile badges — never YOUR BRAND, Narson manufacturing chrome, hepato-formulation lab medical screens, or organ-anatomy identity as client storytelling. We reinvented the black-gold protein sachet as premium plant-ritual theatre on dark charcoal, then floated pea pods, vanilla beans, orchid blooms, powder scoop, and amber bottle bokeh outside the pack with exterior badges for Pea Protein Ritual, Vanilla Soft Stick, BCAA Soft Amino, and Plant-Forward Blend so the collection tile reads as elevated black-gold protein lifestyle theatre, clearly distinct from Pour Peak amino cartons, Scoopira protein jars, Forge Bloom plant-protein duos, and neighbouring wellness packs shipping in parallel. Soft packaging storytelling only for supplements — not medical advertising or dosage claims. No Narson Group, phones, emails, QR codes, Instagram handles, or copyright bars appear as client identity in copy or artwork.
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Design storytelling
From brief to designed solution
Ideation concept
Keep black-gold single protein-sachet energy, pea/vanilla ritual props, and reinventive hepato-nutrition presentation as soft plant-protein craft atmosphere — but invent Gold Mesa as the brand spine with Mesa Gold Soft Protein hierarchy and an original mountain-mesa crest (never YOUR BRAND placeholders, Narson lockups, liver-organ monitors, or Build Your Own Supplement CTAs). Outside the dieline, floating pea/vanilla props plus exterior headline Mesa Gold. Soft Protein. lift the sachet into a Colgate-style enriched 1080 lifestyle poster without third-party manufacturing marks or studio watermarks. Soft wellness language only.
Problem statement
BCAA/pea protein sachet boards often lock manufacturing promo names (Narson), clone black-gold sachets as-is with YOUR BRAND placeholders and medical hepato-lab liver screens, and leave phones, emails, QR codes, Instagram handles, and copyright bars in portfolio decks. The brief needed an original fictional black-gold soft-protein brand, redesigned sachet hierarchy reinventing the presentation as plant-protein ritual theatre (not medical advertising), and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from Pour Peak and parallel protein neighbours.
Solution
We invented Gold Mesa Mesa Gold Soft Protein, rebuilt hierarchy around mountain-mesa crest → GOLD MESA → Mesa Gold Soft Protein → BCAA Soft Amino · Pea Protein Ritual Blend → Vanilla Soft Flavour, and validated an exactly 1080×1080 enriched lifestyle packshot: black-gold sachet as hero, floating pea/vanilla props, and Mesa Gold. Soft Protein. margin callouts outside the dieline. Packaging and wellness tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Narson, YOUR BRAND, medical organ chrome, phones, emails, QR, Instagram, or watermark identity; Pour Peak, Scoopira, Forge Bloom, and parallel neighbour slugs left untouched.
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