Clearbite Tiny Smile Kit

Aqua-peach toothpaste + brush duo kit with Tiny Smile. Soft Brush. callouts.

Client Clearbite

Description

Clearbite is a fictional baby dental-care house for Tiny Smile Baby Toothpaste + Brush Kit: a redesigned cream retail carton with aqua-peach accents, original tooth-spark mark, CLEARBITE wordmark, TINY SMILE hierarchy, Fluoride-free soft gel · Soft bristles · Ages 0–3 cues, and soft brush / gel paste / tiny smile icon band — never Colgate Kids, Pigeon, Chicco, Brush-Baby, Jordan, or manufacturer chrome. We staged carton + soft toothbrush + tiny tube as the full-set hero, then floated foam bubbles, mint leaves, wooden T block, cotton, water droplets, and soft cloth outside the packs with exterior badges for Duo Kit Carton, Soft Gel Paste, Soft Bristle Brush, and Ages 0–3 Ritual so the collection tile reads as playful aqua-peach dental lifestyle theatre, clearly distinct from Mistkind cologne, Capdew scalp wash, Veilpeak lotion, and Hushgrove systems. Soft dental packaging language only — no watermarks, phones, emails, URLs, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep baby toothpaste + brush duo kit energy and tiny-smile storytelling as the concept — but invent Clearbite as the brand spine with Tiny Smile hierarchy and an original tooth-spark mark (never third-party kids toothpaste lockups). Outside the dielines, floating mint/brush props plus Tiny Smile. Soft Brush. lift the set into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Baby dental kit posters often clone familiar kids toothpaste cartons or sit as bare white duo cutouts. The brief needed an original fictional duo-kit brand, redesigned carton-plus-brush-plus-tube hierarchy, and a square 1080 enriched lifestyle poster — without overwriting Batch C neighbours or Clearlane wipe packs.

Solution

We invented Clearbite Tiny Smile, rebuilt hierarchy around tooth-spark → CLEARBITE → Tiny Smile → Baby Toothpaste + Brush Kit → Ages 0–3, and validated an exactly 1080×1080 enriched lifestyle packshot with Tiny Smile. Soft Brush. callouts; hushgrove-*, ashwick-*, capdew-*, mistkind-*, veilpeak-*, and clearlane-* left untouched.

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