Product Packaging Design
Zelvora Citrus Orchard Sparkling Duo
Stacked lemon–peach sparkling cans with floating fruit props and Zero Sugar. Real Fruit Fizz. callouts.
Client Zelvora
Description
Zelvora is a fictional flavored sparkling water brand for a dual-SKU slim can lineup: Meyer Gleam (sunny yellow–white stripes with lemon-slice graphic) and Orchard Blush (cream–coral stripes with peach graphic). We redesigned bold vertical ZELVORA lockups, Fruit. Fizz. Done. line, flavor ovals, and 0 sugar / 0 calories / 300 ML hierarchy — then staged floating lemon halves, peach slices, citrus leaves, petals, and water droplets outside the duo with exterior badges for 0 Calories, 300 ML Duo, and Naturally Infused so the collection tile reads as bright pink-studio beverage theatre, clearly distinct from PULD identity and from Vibora prism kombucha can lineups shipping in parallel.
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Design storytelling
From brief to designed solution
Ideation concept
Keep stacked tilted-can energy, condensation chill cues, bold vertical brand spine, striped fruit-flavor coding, and bubblegum-pink studio atmosphere as the concept — but invent Zelvora as the brand world with Meyer Gleam / Orchard Blush and Fruit. Fizz. Done. (never PULD, Lemon Spark, Peachly, or SPARK THAT SLAPS). Outside the cans, floating fruit props plus exterior headline Zero Sugar. Real Fruit Fizz. lift the duo into a Colgate-style enriched 1080 lifestyle poster without third-party sparkling trademarks or studio watermarks.
Problem statement
Sparkling-water boards often lock real brand names (PULD), cloned flavor lockups (Lemon Spark / Peachly), and barren two-can crops into portfolio decks. The brief needed an original fictional fruit-fizz brand, redesigned vertical-branding can duo treating the full set as hero, and a square 1080 enriched lifestyle poster with floating fruit props and external typography — distinct from organic kombucha prism-can lineups and neighbouring beverage concepts shipping in parallel.
Solution
We invented Zelvora, rebuilt hierarchy around vertical ZELVORA → Fruit. Fizz. Done. → Meyer Gleam / Orchard Blush → water infused with real fruit → 0 Sugar · 0 Calories · 300 ML, and validated an exactly 1080×1080 enriched lifestyle packshot: stacked duo as hero, floating lemon/peach props, and Zero Sugar. Real Fruit Fizz. margin callouts outside the dielines. Packaging and food-beverage tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no PULD identity or watermark text; Vibora kombucha and parallel beverage slugs untouched.
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