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Stationery Design

Layflat Duff Layflat photo

Layflat photo / wedding album lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Layflat Duff makes layflat photo unmistakable.

Client Layflat Duff

Description

Layflat Duff is a fictional brand concept for layflat photo / wedding album. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Layflat Duff makes layflat photo unmistakable.'. No real trademarks or watermarks.

Stationery Print Media Corporate / B2B

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of layflat photo / wedding album under invented brand Layflat Duff; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for layflat photo / wedding album; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Layflat Duff, built original hierarchy for layflat photo / wedding album, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Layflat Duff makes layflat photo unmistakable.' margin callouts.

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