Tearthread Layered Eco Hang Tags

SKU PXRT-2506

Beige branding card, white under-card, and burlap base with twine loop, twin-leaf mark, and botanical lifestyle callouts. Plus enriched open-frame gallery stills.

Client Tearthread

Description

Tearthread is a fictional eco stationery and slow-goods brand built around layered retail hang tags. We redesigned a beige textured branding card with an original twin-leaf sprout icon, Tearthread serif wordmark, and woven from earth tagline — stacked over a white under-card and a coarse burlap base with a natural hemp twine loop — instead of cloning a generic Natural Brand reference. We staged floating dried botanical sprigs, a coiled jute twine bundle, cork accent, and seed pods outside the tags with exterior badges for Recycled Paper Stock, Jute & Twine Finish, and Botanical Retail Touch so the collection tile reads as earthy print-media theatre, distinct from kidswear petal tags, sage nursery cultivar tags, and packaging packshot neighbours. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Kraft / sustainable look Brand suite Mockup presentation Custom Design Stationery Print Media Corporate / B2B Retail Startup / D2C

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From brief to designed solution

Ideation concept

Tan-and-cream recycled-paper warmth as the eco signal: three-layer tag stack (branding card + white spacer + burlap) with twine as the tactile craft cue, and a minimal twin-leaf mark replacing reference grid-leaf art. Outside the dielines, botanical sprigs, twine coil, and margin callouts — Tearthread / Layered Eco Hang Tags / Thoughtful details. Naturally better. — lift a simple tag set into a square enriched print-media poster without NATURAL BRAND wordmarks or third-party studio watermarks.

Problem statement

Eco hang tags often clone beige Natural Brand layouts with identical grid-leaf icons and generic sans-serif wordmarks, or collapse into flat dieline sheets that hide the jute-and-twine tactile story. The brief needed an original fictional eco brand, redesigned three-layer tag system with original mark and tagline, and a square 1080 enriched lifestyle poster with botanical props and external typography — no NATURAL BRAND identity, no @carismadesignstudio watermark.

Solution

We invented Tearthread and the layered eco hang-tag system, rebuilt hierarchy around twin-leaf mark → Tearthread wordmark → woven from earth tagline → jute base, and validated an exactly 1080×1080 enriched lifestyle poster with floating botanical and twine props plus margin callouts. Custom-design, print-media, and stationery tags mark the work for collection filters; artwork forced to precisely 1080×1080. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

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