Custom Design
Clovaria Artisan Clover Hang Tags
Layered die-cut clover hang tags with sepia botanical line art, twisted twine, and artisan retail theatre.
Client Clovaria Atelier
Description
Clovaria Atelier is a fictional artisan accessories brand built around rustic layered hang tags. We redesigned a two-piece tag system — die-cut four-leaf clover over a cream vertical rectangle — with original sepia botanical line-art hatching, twisted natural twine loops, and a quiet serif lock-up carrying the tagline Rooted in Craft, Worn with Grace. A refined hand-held fan of tags sits over linen/burlap texture, with floating clover leaves, twine coil, dried botanicals, and pressed fern outside the dielines plus exterior lines for Layered Clover Tags, Die-Cut Layer System, Botanical Line Art, and Twisted Twine Finish so the collection tile reads as warm monochrome artisan retail theatre, clearly distinct from sage nursery cultivar tags and kids petal hang-tag neighbours.
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Design storytelling
From brief to designed solution
Ideation concept
Cream and sepia as the craft signal: layered die-cut clover over rectangle, twisted twine as the tactile cue, and fine-line botanical hatching as the heritage mark — but invent Clovaria Atelier as the brand world with an original clover illustration (not a cloned third-party lock-up). Outside the dielines, clover leaves, twine coil, dried sprigs, and margin callouts lift a simple tag fan into a square enriched print-media poster without CESYVN, linhmee, or designer watermarks.
Problem statement
Artisan hang tags often clone familiar layered-clover layouts with third-party brand names, tagline identity, or studio watermarks left on portfolio work. The brief needed an original fictional brand, redesigned cream-and-brown tag system with botanical line art, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from nursery cultivar tags, kids flower hang tags, and jewelry unboxing stationery pieces.
Solution
We invented Clovaria Atelier, rebuilt hierarchy around die-cut clover hero → rectangle wordmark → Rooted in Craft, Worn with Grace tagline, and validated an exactly 1080×1080 enriched lifestyle print poster: floating clover leaves, twine coil, and margin callouts outside the tags. Custom-design and print-media tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no CESYVN or linhmee text.
More proof
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