Product Packaging Design
Putihara Premium Local Rice Sack
Tall white 10kg rice sack with charcoal header/footer, teak-bowl window, floating scoop and stalk props.
Client Putihara
Description
Putihara is a fictional Malaysian staples house for Premium Local Rice — a 10kg tall white sack built for family pantry shopping. We redesigned an original PUTIHARA wordmark with golden stalk icon, charcoal header and footer strips, rice-grain photographic texture across the white body, a teak-scoop shaped product window (not a cloned scalloped bowl), NET WT 10KG seal, and BERAS PUTIH TEMPATAN hierarchy — then staged loose grains, wooden scoop, paddy stalks, and a rice bowl outside the pack with Local grain. Daily comfort. margin callouts so the collection tile reads as premium Malaysian retail theatre, clearly distinct from pale-blue Grainelle pouches and third-party local-rice sack clones.
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Design storytelling
From brief to designed solution
Ideation concept
Local pantry trust as the story: tall white 10kg sack hero with charcoal framing, rice-grain body texture, and teak-scoop window honesty. Outside the dieline, scoop, stalks, bowl, and floating grains float with margin badges — Farm Fresh Milled, 10kg Family Pack, Premium Local Rice, Soft Fluffy Grains — in Colgate-style enriched poster composition without Pm Mahsuri, Mahsuri, BERAS MAHSURI, segar dan indah, PILIHAN BIJAK, or Royal Harvest basmati trio neighbours.
Problem statement
Malaysian local-rice sacks often either clone real Mahsuri-style trademarks with wood-bowl windows, rice-grain texture fields, and fixed Malay slogans, or collapse into bare pack-on-white crops that hide kitchen proof. The brief needed an original fictional staples brand, redesigned 10kg sack with clear English-Malay hierarchy (brand → beras putih tempatan → premium local rice → 10kg), and a square 1080 enriched lifestyle poster with floating props and external typography — category-distinct from Grainelle long-grain pouches and parallel basmati trio work.
Solution
We invented Putihara, rebuilt hierarchy around PUTIHARA → BERAS PUTIH TEMPATAN → Premium Local Rice → Net Wt 10KG, and validated an exactly 1080×1080 enriched lifestyle packshot: floating grains, wooden scoop, paddy stalks, rice bowl, and margin callouts outside the sack. Packaging, mockup-presentation, and brand-suite tags mark the work for collection filters; industries fmcg and food-beverage; no Mahsuri or reference manufacturer identity appears in copy or artwork.
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