Product Packaging Design
Nuttleo Smooth Peanut Butter
Playful orange wrap-label jar with toast-hero appetite panel and floating peanut theatre.
Client Nuttleo
Description
Nuttleo is a fictional South Asian CPG peanut butter house for a 450g smooth family jar. We redesigned a clear glass jar with dark brown ribbed lid and a vibrant orange-to-golden wrap label — original NUTTLEO playful wordmark, wavy cream swirl pattern, toast-with-peanut-butter hero photography, 1 TBSP = 4G PROTEIN badge, and NO PRESERVATIVES | NO PALM OIL footer — then staged floating peanuts, toast corners, and golden peanut-butter swirls outside the jar with margin badges for 4g Protein Per Spoon, Toast-Hero Pack Face, and 450g Family Jar so the collection tile reads as warm breakfast-spread theatre, clearly distinct from spicy peanut snack pouches and groundnut-oil bottle neighbours.
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Design storytelling
From brief to designed solution
Ideation concept
Toast-hero appetite as the shelf signal: closed jar centered on warm cream-to-peach studio light, orange wrap label with playful NUTTLEO lockup and realistic spread photography, and South Asian FMCG energy without cloning third-party peanut butter trademarks. Outside the dieline, peanut shells, toast drip, swirl ribbons, plus margin headline Creamy. Clean. Crunch-Ready. and benefit seals — No Palm Oil, No Preservatives, 4g Protein Per Spoon — lift a single jar into a Colgate-style enriched 1:1 lifestyle poster with no Kurkees, Mt. Lavinia address, or reference slogan text.
Problem statement
Peanut butter pack boards often clone recognisable regional jar labels with real brand names, manufacturer blocks, and flat wrap diagrams that read like client proofs rather than portfolio theatre. The brief needed an original fictional spread brand, a redesigned toast-hero wrap label distinct from circular-splash AD GRAPHICS peanut butter work shipping in parallel, and a square 1080 enriched lifestyle poster with floating props and external benefit typography.
Solution
We invented Nuttleo, rebuilt hierarchy around NUTTLEO → PEANUT BUTTER → toast hero → protein badge → clean-label footer → 450g weight, and validated an exactly 1080×1080 enriched lifestyle packshot: closed jar hero, floating peanuts and toast props, and exterior callouts outside the label. Packaging, mockup-presentation, and brand-suite tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Kurkees or real company address on pack.
More proof
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