Hearth Steep Soft Tea Ritual Gift Set

Open kraft tea ritual gift set with floating leaf-tool theatre.

Client Hearth Steep

Description

Hearth Steep is a fictional tea-ritual house for Soft Tea Ritual Gift Set: an open kraft gift box with three original HEARTH STEEP pouches (Soft Green Soft Tea, Soft Herbal Soft Tea, Soft Black Soft Tea), cream muslin sachets, soft gold spoon, mesh infuser, and Soft Moment Soft Steep card — never Zenya kit marks. We staged the full set as hero on soft wood, then floated loose tea leaves, mint, citrus peel, and eucalyptus outside the box with exterior badges for Pouch Soft Trio, Sachet Soft Nest, and Daily Soft Steep so the collection tile reads as soft-ritual tea gift lifestyle theatre, clearly distinct from Clear Leaf mint cartons and Mug Grove tin lines. Soft beverage language only — no watermarks, phones, emails, URLs, QR codes, or ORDER NOW.

Kraft / sustainable look Brand suite Mockup presentation Wellness Packaging FMCG Food & Beverage Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep open kraft tea gift-set energy as the concept — invent Hearth Steep with Soft Ritual hierarchy (never Zenya). Outside the box, leaf/tool props plus Hearth Steep. Soft Ritual. lift into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Tea ritual kits often sit as bare white unboxing crops without portfolio-ready brand spine. The brief needed an original fictional soft tea gift set, redesigned pouch hierarchy, and a square 1080 enriched lifestyle poster — distinct from Clear Leaf and Mug Grove.

Solution

We invented Hearth Steep Soft Tea Ritual Gift Set, rebuilt hierarchy around HEARTH STEEP → Soft Tea Ritual → Soft Steep trio, and validated an exactly 1080×1080 enriched lifestyle packshot with Hearth Steep. Soft Ritual. callouts; neighbouring tea slugs left untouched.

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