Print Media
Grove Soft Healthy Food Brochure
Lime-cream healthy food brochure suite with floating harvest props and Soft Leaf Kitchen callouts.
Client Grove Soft
Description
Grove Soft is a fictional soft-leaf kitchen built as a redesigned multi-page healthy food brochure system: lime-green Soft Leaf Kitchen masthead, circular salad crops framed by soft brushstroke arcs, cream menu grids, and Soft Fresh Bowl hierarchy across cover and interior spreads — never a generic HEALTHY FOOD template lockup, designer watermarks, phones, emails, or QR chrome. We staged the fanned brochure suite as print-media hero on pale wood, then floated basil, cherry tomatoes, wooden fork, and avocado outside the pages with exterior badges for Soft Leaf Kitchen, Fresh Circle Menus, Broadsheet Energy, and Grove Soft Print so the collection tile reads as appetite-forward print theatre, distinct from Cup Dock menus and Whisk Lily bakery trifolds shipping in parallel.
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Design storytelling
From brief to designed solution
Ideation concept
Keep lime/sage brochure energy and circular food crops as the concept — invent Grove Soft as the soft-leaf kitchen spine (never stock HEALTHY FOOD branding). Outside the print faces, floating produce plus Soft Leaf Kitchen callouts lift the suite into a Colgate-style enriched 1080 lifestyle print poster.
Problem statement
Healthy-food brochure boards often lock template mastheads and barren white crops into portfolio decks. The brief needed an original fictional kitchen brand, redesigned brochure hierarchy, and a square 1080 enriched lifestyle print poster with floating props and external typography.
Solution
We invented Grove Soft, rebuilt hierarchy around GROVE SOFT → Soft Leaf Kitchen → Soft Fresh Bowl spreads, and validated an exactly 1080×1080 enriched lifestyle print poster: brochure suite as hero, floating produce props, and Soft Leaf Kitchen margin callouts. Custom-design and print-media tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no template brand text or watermark.
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