Product Packaging Design
Coralith Sunrise Blend Window Pouch
Coral matte zip pouch with bean window, floating roast props, and Wake Bright. callouts.
Client Coralith
Description
Coralith is a fictional specialty-coffee house for Sunrise Blend — a medium whole-bean SKU built around bright morning energy. We redesigned a matte coral stand-up zip pouch with black side gussets, a clear lower window of dark roasted beans, and beans drifting upward into the solid color field — then staged a ceramic espresso cup, wooden scoop, coffee leaves, and loose beans outside the pack with margin callouts so the collection tile reads as warm specialty-coffee lifestyle theatre, clearly distinct from kraft and matte-black coffee neighbours. No PrintHouse, Creatsy, or mockup-template marketing marks appear in copy or artwork.
Related services
Design storytelling
From brief to designed solution
Ideation concept
Coral as sunrise signal: matte salmon-orange pouch hero with black gusset contrast, window-fresh bean theatre, and beans floating into the solid field. Outside the dieline, espresso cup, scoop, leaves, and margin badges — Wake Bright. / Sunrise Roast / Window-Fresh Beans / Specialty Grade — lift a three-quarter studio pouch into a Colgate-style enriched poster without PrintHouse or Creatsy placeholder language.
Problem statement
Specialty coffee mockups often ship as bare grey-floor pouches stamped with mockup-house logos and “Mockup Set” filler copy — or collapse into white-background crops that hide roast storytelling. The brief needed an original fictional coffee brand, redesigned coral window pouch with real product hierarchy, and a square 1080 enriched lifestyle poster with floating brew props and external typography — distinct from Aurora Roast and black-pouch coffee neighbours.
Solution
We invented Coralith, rebuilt hierarchy around CORALITH → SUNRISE BLEND → WHOLE BEAN COFFEE → 12 OZ / 340g with a Medium Roast seal, and validated an exactly 1080×1080 enriched lifestyle packshot: floating espresso, scoop, leaves, and margin callouts outside the pouch. Coffee-tea, FMCG, and food-beverage industries plus packaging tags mark the work for collection filters.
More proof
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