Product Packaging Design
Fudgora Walnut Chocolate Brownie Window Box
Kraft brownie gift window box with dark sleeve, gold F crest, and floating walnut-cocoa theatre.
Client Fudgora
Description
Fudgora is a fictional artisan bakery house for a Walnut Chocolate Brownie window gift box — a shallow light-kraft tray carton with a clear rectangular lid window showing walnut-topped fudge squares, wrapped in a dark chocolate-brown vertical sleeve band. We redesigned metallic gold sleeve hierarchy with a winged crest, FUDGORA BAKERY lockup, ornate F monogram medallion, and clear English Chocolate Brownie product type — not an Arsonay clone or CHOCOLATI typo. We staged a loose brownie square, walnuts, cocoa dust, and chocolate shards outside the pack with margin badges for Clear Window Gift Box, Walnut-Topped Fudge, Artisan Kraft Sleeve, and Metallic Crest Branding so the collection tile reads as premium kraft brownie gift theatre, clearly distinct from Crumbora cookie cards, Biskora cream biscuits, Gildora cookie tins, Cacovelle brownie bars, and soft yellow cookie gift-box neighbours shipping in parallel.
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Design storytelling
From brief to designed solution
Ideation concept
Keep the kraft window-box + dark vertical sleeve + gold crest bakery energy and walnut brownie appetite cue as the concept — but invent Fudgora as the brand spine with an original F filigree crest and correct Chocolate Brownie English. Outside the dieline, floating brownie, walnuts, cocoa, chocolate shards, and margin headline Walnut Fudge. Gifted. lift the single pack into a Colgate-style enriched 1080 lifestyle poster without Arsonay identity or studio watermarks.
Problem statement
Premium brownie gift boards often lock third-party bakery trademarks, garbled product typography, and bare studio pack crops into portfolio art. The brief needed an original fictional kraft-window-box bakery brand, redesigned gold-crest sleeve hierarchy with readable Chocolate Brownie English, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from cookie card/print pieces, cream-biscuit cartons, metal cookie tins, and coconut brownie bar packs shipping in parallel.
Solution
We invented Fudgora, rebuilt hierarchy around winged crest → FUDGORA BAKERY → ornate F medallion → Chocolate Brownie, and validated an exactly 1080×1080 enriched lifestyle packshot: hero kraft window box, floating brownie/walnut/cocoa props, and margin callouts outside the dieline. Packaging and snacks/FMCG tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Arsonay or watermark text.
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