Product Packaging Design
Chewora Soft Cookie Trio Gift Box
Cream open gift box on yellow studio field with color-banded sleeved cookies and Soft Days Ahead. callouts.
Client Chewora
Description
Chewora is a fictional boutique soft-cookie bakery for the Soft Cookie Trio Gift Box — a cream outer carton with bright yellow interior lid copy, chunky rounded CHEWORA wordmark, and three individually sleeved bakery-soft cookies banded Cocoa Macadamia Cloud (tan), Salted Amber Walnut (terracotta), and Ruby Velvet Soft (red). We staged floating cookie bites, chocolate chunks, nuts, and a milk splash outside the open box with margin badges for Bakery Soft, Trio Gift Box, Hand-Banded Flavors, and Ready to Gift so the collection tile reads as sunny D2C bakery theatre, clearly distinct from Mick Soft Cookies trademarks, Crumbora die-cut cards, Biskora cream sandwich cartons, and cookie-tin neighbours shipping in parallel.
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Design storytelling
From brief to designed solution
Ideation concept
Keep soft cookie gift / retail open-box energy on a vibrant yellow field, cream outer + yellow lid messaging, three color-coded sleeved cookies, and friendly boutique bakery voice as the concept — but invent Chewora as the brand spine with original lid headline Have a bite, & let your day go a touch softer. Outside the dieline, floating cookie, chocolate, nuts, milk splash, and margin Soft Days Ahead. lift the open box into a Colgate-style enriched 1080 lifestyle poster without Mick identity or cloned sleeve recipes.
Problem statement
Soft-cookie gift-box boards often lock real bakery trademarks, Mick Soft Cookies lid scripts, and identical flavor sleeve recipes into portfolio art, or collapse into barren pack-on-yellow crops that hide gift theatre. The brief needed an original fictional boutique bakery brand, redesigned cream gift box with rewritten lid and color-banded flavor names, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from sandwich biscuit cartons, cookie tins, and bakery cards shipping in parallel.
Solution
We invented Chewora, rebuilt hierarchy around CHEWORA → Soft Cookies, Big Joy. → Have a bite, & let your day go a touch softer. → Cocoa Macadamia Cloud / Salted Amber Walnut / Ruby Velvet Soft bands, and validated an exactly 1080×1080 enriched lifestyle packshot: open hero box, floating bakery props, and Soft Days Ahead. margin callouts outside the dieline. Packaging, mockup-presentation, and brand-suite tags mark the work for collection filters; industries snacks, fmcg, food-beverage, and startup-d2c; artwork forced to precisely 1080×1080 with no Mick text or watermarks.
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