Product Packaging Design
Calm Grain Soft Night Lotion Trio
Soft Night Comfort lotion pump + tubes with Soft Grain. Night Calm. callouts.
Client Calm Grain
Description
Calm Grain is a fictional bedtime baby moisture house for Soft Night Comfort Lotion: a redesigned cream pump flanked by two lavender-cap tubes, original oat-sprig art, CALM GRAIN wordmark, lavender soft scent cues \u2014 never Aveeno Baby Calming Comfort or Velvet Oat Calm Night bath duo clones. We staged the lotion trio on speckled stone, then floated lavender, oat stalks, and muslin outside the packs with exterior badges for Lavender Soft Scent, Soft Night Trio, and Oat Soft Comfort so the collection tile reads as calm-grain lifestyle theatre, clearly distinct from Velvet Oat bath-lotion duo, Pip Soft lotion, Plush Drop, and neighbouring baby packs. Soft care language only \u2014 no watermarks, phones, emails, URLs, QR codes, ORDER NOW bars, or YOUR BRAND placeholders.
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Design storytelling
From brief to designed solution
Ideation concept
Keep calming oat-lavender lotion triad energy and soft cream pharmacy aesthetic as the concept \u2014 but invent Calm Grain as the brand spine with Soft Night Comfort hierarchy (never Aveeno lockups; distinct from Velvet Oat bath duo). Outside the dielines, floating lavender/oat props plus Soft Grain. Night Calm. lift the trio into a Colgate-style 1080 lifestyle poster. Soft claims only.
Problem statement
Calming lotion boards often keep Aveeno trademarks. The brief needed an original fictional soft-night lotion trio (lotion-led, not bath duo), redesigned hierarchy, and a square 1080 enriched lifestyle poster \u2014 without overwriting Velvet Oat, Pip Soft, or parallel neighbours.
Solution
We invented Calm Grain Soft Night Comfort Lotion Trio, rebuilt hierarchy around oat-sprig \u2192 CALM GRAIN \u2192 Soft Night Comfort \u2192 pump + twin tubes, and validated an exactly 1080\u00d71080 enriched lifestyle packshot with Soft Grain. Night Calm. callouts; velvet-oat-calm-night-soft-duo and parallel neighbour slugs left untouched.
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