Garden Sip Mix Veg Cup Soup

Clear cup-soup duo with Mix Veg soft-broth storytelling.

Client Garden Sip

Description

Garden Sip is a fictional soft-broth house for a redesigned clear cup-soup duo: forest screw lids, MIX VEG hierarchy, Soft Broth · Just Add Warmth, and vegetable hero art — never generic CUP SOUP placeholders or third-party soup marks. We staged two cups as the hero set, then floated carrots, peas, tomato, parsley, and spoon cues outside the packs with margin badges for Clear Cup System, Mix Veg Soft Broth, Soft Screw Lid, and Just Add Warmth. Soft packaging language only — no watermarks, phones, emails, URLs, QR codes, barcodes, or ORDER NOW.

Brand suite Mockup presentation Wellness Packaging FMCG Healthcare Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep clear cup soup + Mix Veg vegetable theatre as the concept — invent Garden Sip with Soft Broth hierarchy. Outside the dielines, floating veg props plus Clear cup, garden calm. Soft claims only.

Problem statement

Soup cup boards often clone CUP-logo concept renders with barcode clutter. The brief needed an original fictional cup-soup brand, redesigned clear-cup system, and a square 1080 enriched lifestyle poster.

Solution

We invented Garden Sip, rebuilt hierarchy around GARDEN SIP → Soft Broth → MIX VEG, and validated an exactly 1080×1080 enriched lifestyle packshot with Clear cup, garden calm. callouts; neighbouring packs left untouched.

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