Ridge Leaf Energy Olive Tea

Minimal kraft cylinder tea system with soft energy badge coding.

Client Ridge Leaf

Description

Ridge Leaf is a fictional clean-label tea house for redesigned natural kraft cylinders with flat lids, ENERGY olive leaf tea hierarchy, lemongrass & ginseng microcopy, soft terracotta ENERGY badges, and LATIN-only face — never Stone & Grove trademarks. We staged a stacked canister cluster as hero under warm daylight, then floated olive leaves, lemongrass, pyramid bags, and ginseng slices outside the packs with margin badges for Kraft Cylinder System, Soft Energy Steep, Pyramid Bag Count, and Olive Leaf Focus. Soft packaging language only — no watermarks, phones, emails, URLs, QR codes, or ORDER NOW.

Kraft / sustainable look Brand suite Mockup presentation Wellness Packaging Coffee & Tea FMCG Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep stacked kraft cylinder tea energy and single peach accent badge as the concept — invent Ridge Leaf with ENERGY Olive Leaf Tea hierarchy. Outside the dielines, floating botanical props plus Soft Energy Steep callouts lift into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Wellness tea boards often lock Stone & Grove identities or barren kraft crops. The brief needed an original fictional cylinder tea brand, redesigned minimal hierarchy, and a square 1080 enriched lifestyle poster — distinct from Ink Hill pouches and Quiet Scroll gift sets.

Solution

We invented Ridge Leaf, rebuilt hierarchy around RIDGE LEAF → ENERGY → Olive Leaf Tea with Lemongrass & Ginseng → 16 Pyramid Bags · 32g, and validated an exactly 1080×1080 enriched lifestyle packshot with Kraft Cylinder System callouts; neighbouring tea slugs left untouched.

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