Product Packaging Design

Leaf Foam Matcha Latte Pods

Mint-cream matcha pod carton with leaf-whisk theatre and exterior foam-soft callouts.

Client Leaf Foam

Description

Leaf Foam is a fictional matcha latte house for a rectangular brew-pod carton with LEAF FOAM mark, Matcha Latte hierarchy, 10 pods count, and 60 cal per pod cue — never Lipton sun chrome or Keurig trademark locks. We staged the carton as hero under mint-cream light with latte-art cup on face, then floated tea leaves, bamboo whisk, and a ceramic latte cup outside the pack with exterior badges for Foam-soft matcha, One-step brew, Leaf-pure sip, and Pod-ready ritual so the collection tile reads as quiet matcha lifestyle theatre, clearly distinct from Bloom Path matcha hospitality sets and Whisk Grove iced matcha. Soft beverage packaging language only — no phones, emails, URLs, QR codes, or YOUR BRAND placeholders.

Brand suite Mockup presentation Packaging Tea Beverage Matcha Coffee & Tea FMCG Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep matcha latte pod carton energy, mint-cream calm, and leaf latte art as the concept — invent Leaf Foam with clean hierarchy (never Lipton/Keurig). Outside the dieline, floating leaves and whisk plus Foam-soft matcha. Leaf Foam. lift the carton into a Colgate-style 1080 lifestyle poster.

Problem statement

Matcha pod boards often lock Lipton and Keurig identities as-is. The brief needed an original fictional matcha latte pod carton, redesigned hierarchy, and a square 1080 enriched lifestyle poster — without overwriting bloom-path-matcha-hospitality-set or whisk-grove-soft-iced-matcha.

Solution

We invented Leaf Foam Matcha Latte Pods, rebuilt hierarchy around LEAF FOAM to Matcha Latte to 10 pods, and validated an exactly 1080x1080 enriched lifestyle packshot with Foam-soft matcha callouts; bloom-path and whisk-grove left untouched.

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